Priya Sharma

Applied: PMRank #45 of 45 PM applicantssquad_1@pg27.mesaschool.cono phone found02_priya_sharma.pdf

Below the line

SPM

Below the line

PM rubric (applied role)20.0 / 100Below the line

Criterion	Score	Weight	Points	Evidence	Rationale
PM-1 Hands-on logistics operations experience	1/5	30%	6	none	No evidence of logistics operations or supply-chain experience in the CV.
PM-2 Builds from observed pain; peers adopt it	1/5	20%	4	none	No evidence of building self-started tools or processes adopted by peers; only assigned marketing and brand strategy work described.
PM-3 Sole ownership with no layer in between	1/5	20%	4	none	No evidence of product ownership; candidate held contributor and consulting roles within marketing and brand strategy.
PM-4 Discovery directly with operators	1/5	15%	3	none	No evidence of user discovery or talking to frontline operators or product users.
PM-5 Candour: kills, post-mortems, owning what went wrong	1/5	15%	3	none	The CV presents a success-only narrative with no mention of kills, losses, post-mortems, or mistakes owned.

SPM rubric (other role)20.0 / 100Below the line

Criterion	Score	Weight	Points	Evidence	Rationale
SPM-1 Hands-on logistics operations experience	1/5	25%	5	none	The candidate has a pure marketing and brand strategy background with no logistics operations exposure.
SPM-2 Senior-most owner, no one above them in the function	1/5	25%	5	none	Roles held are project/account executive and strategist positions with no evidence of serving as the senior-most functional owner.
SPM-3 Turns fixes into standing practice	1/5	20%	4	none	No evidence of establishing standing practices or systems designed to run independently.
SPM-4 Judgement under pressure, stated plainly	1/5	15%	3	none	The CV presents a success-only narrative with no mention of hard calls, trade-offs, or failures.
SPM-5 Grows people who then get promoted	1/5	15%	3	none	No evidence of managing, mentoring, or promoting direct reports.

Rejection draft

draft

SubjectBody ([NAME] is replaced with the candidate's name when sent)

Redacted CV (exactly what the model saw)

Strategic & Marketing Lead
PROFESSIONAL SUMMARY
A Marketer with 8+ years of turning consumer truth into brands people feel. I thrive at the intersection of strategy and storytelling,
leading end-to-end brand building, 360° campaigns, and new business pitches across categories. I genuinely love collaborating with
different teams to get there. Currently augmenting that instinct with AI tools like Claude, Gemini, Perplexity, Veo, and ElevenLabs to move
faster without losing depth.
CORE COMPETENCIES
Brand Strategy & Positioning 360 Degree Integrated Campaigns Consumer Insights & Research
Brand Naming & Architecture Agency & Team Leadership Digital & Performance Marketing
Brand Storytelling & Voice Cross-Functional Collaboration AI-Powered Workflow Optimisation
AI & DIGITAL TOOLS
Actively integrating AI into strategy and creative workflows to accelerate output and elevate quality:
Claude & Gemini
Strategy & Insights
Perplexity
Market Research
Veo
Video Concept Gen
ElevenLabs
Voice & Audio
Gamma / Beautiful.ai
Presentations
PROFESSIONAL EXPERIENCE
Senior Brand Strategist | Ittisa May 2025 – Present
● Spearheaded end-to-end brand strategy for high-growth brands driving measurable business impact across categories
● Architected and led new business pitches
● Converted prospects into long-term client partnerships
● Developed growth strategies tailored to digital-first audiences, aligning brand vision with business objectives
● Partnered cross-functionally with creative and media teams to ensure strategic coherence across every brand touchpoint
Brands: Tugain by Cipla Health, Hartex, Visa2Fly, Jewels of India
Brand Strategist & Project Lead | Kuro Feb 2024 – May 2025
● Developed strategic concepts for national brands as an independent strategy consultant.
● Managed content, conducted consumer behavior studies, and mined consumer insights to inform brand decisions.
● Performed category audits to identify growth opportunities and areas for improvement.
● Researched and crafted strategic approaches for new business pitches, including brand naming and communication routes.
● Pitched strategies to potential clients, delivering impactful presentations and tailored solutions.
Brands & Categories: HDFC, Kaamna, Candor IVF, Luxury Fashion, F&B, Real Estate, Tech, etc.
Brand Strategist | Aarts Creative Consultancy Nov 2022 – Feb 2024
● Conducted in-depth research on industry trends, target audiences, competitors, and cultural insights for strategic view.
● Developed and articulated brand positioning, ensuring alignment with the company’s vision, values, and target audience.
● Defined brand narratives and tone of voice for cohesive communication.
● Generated innovative and meaningful brand names that resonate with the target market and meet legal and linguistic
requirements.
● Evaluated name options for domain availability, trademark compliance, and cultural sensitivity.
Brand categories: F&B, E-commerce, Real Estate, EdTech etc
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Project Consultant | DDB Mudra Group Nov 2020 – Nov 2022
● Managed end-to-end campaign execution for Royal Challenge Whisky, overseeing content strategy, category audits.
● Conducted consumer behaviour studies and competitive analysis to inform campaign direction.
Strategy Consultant | Independent Feb 2021– Oct 2022
● Developed strategic concepts for national brands as an independent strategy consultant.
● Managed content, conducted consumer behavior studies, and mined consumer insights to inform brand decisions.
● Pitched strategies to potential clients, delivering impactful presentations and tailored solutions.
Brand Services Executive | FCB Ulka Mar 2019 – Nov 2020
● Drove the launch of four national TVCs for ITC confectionary
● Translated requirements into relevant communication collaterals in terms of packaging, print, POSM, ATL and BTL along with
creative team and external stakeholders
● Conducted day-to-day project coordination, planning, and implementation across multiple teams, identifying prominent
influencers
● Worked closely with the planning team to produce concepts for clients
● Carried out on ground research and collected data on consumers, competitors and market place
Brands managed: ITC confectionary, B – Natural Juices, Himalaya
Account Executive | Propaganda India Mar 2018 – Mar 2019
● Monitored all social media platforms and helped resolve queries through ORM tool
● Ensured end to end execution of campaigns
● Established an internal communication strategy for WIPRO
● Worked closely with the creative department on strategic thinking, ideation and planning
● Created monthly social media reports
● Researched for new business pitches in conjunction with senior management
Brands managed: Wipro, Miko(Emotix), Amazon Newsroom, Andhra Pradesh Tourism, Nilgiris, Swiss Tempelle
Account Planning Intern | MullenLowe Lintas Group Feb 2017 – May 2017
● Worked on passion project (changing the concepts of storytelling in advertising affecting the branding)
● Researched for new business pitches and competitor analysis
Brands: Zara, Fastrack, ACT, Swiggy, TVS
OTHER PROJECTS
Marketing and Consumer Study | Heli Taxi, Asia’s First Sky Taxi (Thumby Aviation Pvt. Ltd)
• Conducted a comprehensive consumer study to evaluate the market size and potential for the Product/service
in the city of Bangalore.
Research Assistant and Translator | Sabarmati (Gandhi) Ashram
• Worked on Gandhi Project (Life Chronology).
• Translated Gandhi’s letters into different languages.
Part of Editorial Team | Ahmedabad Management Association
• Synopsis of 143 Books.
EDUCATION
MBA – Advertising & Communications (Specialisation) Symbiosis International University, 2018
B.Sc. Zoology St. Xavier's College, Ahmedabad, 2015

LANGUAGES
English | Hindi | Gujarati | Sindhi | Urdu | Turkish
CREATIVE & COMMUNICATION CREDENTIALS
● Silver medalist in debate (Zonal level).
● Won various extempore competitions.
● Part of the drama club for 2 years, performed skits, one acts and mime shows.
● Represented college in dramatics (university level).
● Wrote poems and articles for school and college magazines.
● Cracked Spotify Voice Over Project.
● Wrote Lyrics for an independent artist.