Sneha Kulkarni

Applied: PMRank #20 of 45 PM applicantssquad_3@pg27.mesaschool.cono phone found14_sneha_kulkarni.pdf

Below the line

SPM

Below the line

PM rubric (applied role)46.0 / 100Below the line

Criterion	Score	Weight	Points	Evidence	Rationale
PM-1 Hands-on logistics operations experience	3/5	30%	18	handled end-to-end product packaging, fulfillment, and influencer seeding.	Shows thin, adjacent fulfillment and logistics-adjacent RTO reduction experience, but no freight or supply chain operations work.
PM-2 Builds from observed pain; peers adopt it	1/5	20%	4	none	Only assigned product management features and roadmap work are described, with no self-started tools adopted by peers.
PM-3 Sole ownership with no layer in between	3/5	20%	12	Owned product roadmap for BetterAlt’s multi-country Shopify stores (India, US, UK); improved global site speed by 40%.	Held Associate Product Manager roles owning areas and features within an organization with senior layers above.
PM-4 Discovery directly with operators	3/5	15%	9	Achieved 35% repeat rate and <7% return rate by focusing on quality and customer feedback loop.	Provides indirect evidence of gathering feedback from retail buyers, but no evidence of discovery with frontline operators.
PM-5 Candour: kills, post-mortems, owning what went wrong	1/5	15%	3	none	Presents an entirely success-only narrative with no explicit kills, post-mortems, or owned failures.

SPM rubric (other role)35.0 / 100Below the line

Criterion	Score	Weight	Points	Evidence	Rationale
SPM-1 Hands-on logistics operations experience	2/5	25%	10	handled end-to-end product packaging, fulfillment, and influencer seeding.	Weak, generic mention of handling e-commerce fulfillment without concrete logistics operations experience.
SPM-2 Senior-most owner, no one above them in the function	3/5	25%	15	Owned product roadmap for BetterAlt’s multi-country Shopify stores (India, US, UK)	Owned a specific product area as an Associate Product Manager with senior management above them.
SPM-3 Turns fixes into standing practice	1/5	20%	4	none	No evidence of creating or installing standing practices or operating rituals that outlasted the candidate.
SPM-4 Judgement under pressure, stated plainly	1/5	15%	3	none	Presents a success-only narrative with no mention of hard trade-offs, pressure, or failures.
SPM-5 Grows people who then get promoted	1/5	15%	3	none	No evidence of mentoring, running 1:1s, or developing team members who were promoted.

Rejection draft

draft

SubjectBody ([NAME] is replaced with the candidate's name when sent)

Redacted CV (exactly what the model saw)

SUMMARY
CORE SKILLS
Pune / Mumbai
Product Manager – Growth & eCommerce
Product Manager with 2.5+ years of experience building and scaling D2C and eCommerce products across
mobile and web. Led the GNC India app from 0 to ₹3 Cr/month in 6 months, driving 20–35% conversion uplifts
through A/B testing, UX optimization, and retention-led features. Strong execution across Shopify, mobile
apps, analytics, and cross-functional teams, with hands-on experience launching products from scratch in
both enterprise and startup environments.
Product Strategy & Roadmapping
eCommerce Platform Management (Shopify, VWO)
Conversion Rate Optimization (CRO)
Mobile App Development & Feature Ownership
A/B Testing & Data-Driven Decision Making
User Journey Optimization & Retention Strategy
Cross-Functional Team Collaboration
Analytics & Performance Tracking (GA4, Appsflyer, Firebase)
Linkedin -
PROFESSIONAL EXPERIENCE
Guardian Group (GNC, BetterAlt, Bellavita, Bevzilla, Springwel) | Oct 2022 – Present
Associate Product Manager - BetterAlt
Jan 2025 – Present
Owned product roadmap for BetterAlt’s multi-country Shopify stores (India, US, UK); improved global
site speed by 40%.
Localized content and checkout flows based on region-specific behavior and payment preferences.
Relaunched US storefront with new PDPs, driving a 22% uplift in conversion rates.
Partnered with business, design, and engineering to prioritize roadmap based on revenue impact and
user data.
Launched prepaid nudges, OTP verifications, and address validation flows, reducing RTOs by 18%.
Associate Product Manager - GNC
Oct 2023 – Jan 2025
Led development of GNC India mobile app from scratch; scaled from 0 to ₹3 Cr/month in revenue within
6 months.
Increased app's revenue contribution to 35% by optimizing user journeys and integrating one-click
checkout.
Designed and launched loyalty program within the app, boosting repeat purchases by 35%.
Implemented VWO-led A/B tests on home, cart, and PDP, improving conversion rates by up to 28%.
Integrated Appsflyer, Firebase, and Shopify APIs to create a unified analytics dashboard for
performance tracking.
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+91 90491 23745 90491 23745
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ENTREPRENEURIAL VENTURES
Founder, GlossUp – Press-On Nail Brand
Oct 2024 – Jan 2025 | Pune
Launched D2C press-on nail brand with 1500+ paying customers in 3 months.
Built Shopify store, handled end-to-end product packaging, fulfillment, and influencer seeding.
Achieved 35% repeat rate and <7% return rate by focusing on quality and customer feedback
loop.
Leveraged Instagram Reels and TikTok-style content to drive organic growth.
Event Organizer – Ticketed College Events
Feb 2023 – Apr 2023 | Gurgaon
Generated ₹2L+ in revenue through BookMyShow ticketing and vendor sponsorships.
Managed logistics, venue operations, and team of 10+ volunteers.
Earlier Roles: Product Associate (Oct 2022 – Oct 2023)
Supported product operations across Bellavita, Bevzilla, and Springwel.
Coordinated launches of promotional campaigns and website refreshes in sync with marketing.
Managed third-party tech/vendor coordination for product updates and CRM integrations.
Product Management – Great Learning (2024)
Conversion Rate Optimization – Udemy (2024)
Digital Marketing – Google (2023)
Fortinet Network Security - Level 1 (2023)
CERTIFICATIONS
EDUCATION
B.Sc Cyber Security
2020 – 2023
K. R. Mangalam University